How On-Page Videos and Embed Overload May Ruin Website Load Time

Poor web or app load times are some of the reasons that can ruin the experience for your customers, such as shoppers. And according to certain studies, almost 80% of customers that don't like the performance of a website or app will not come back. If your website or apps are taking longer than typical to load, you expect your customers not to be 100% happy. As such, it makes sense for you to consider application monitoring and load testing to see if the existence of multiple on-page videos or embed overload is the reason for your site's poor load times.

The Potential Problem With Multiple Video Players

If you're over the top with on-page video players, you can count on website/app performance complications. Designers find it more prudent to have one media application play all video content. From a technical point of view, having one page carry numerous video players at the same time increases the uptime, with lower-power hardware finding it harder to process such a page.  When deploying a single player on a page is not viable, one way out of it is to paginate the content. You could also provide on a single page links to video on other pages.

What's Wrong With Embed Overload?

The concept of embedding content enables you to add rich content developed on a separate platform to your own web pages. Such content may include widgets, maps, and other media. The problem is that the optimal performance of such features is contingent upon the site they're embedded from rather than your own company's server capabilities.  Please view this site for further details. 

Another performance-related issue with embeds is that these may need large scripts to process, which can negatively affect load times. Worse still, the scripts in question may be same as the ones on your web page, introducing redundancy, or they may be used by other embedded content. Obviously, you shouldn't be too generous with the deployment of embedded content. The best way is to add externally hosted features only when they're critical to the improvement of your own web content. Avoid anything that unnecessarily makes the content larger.

Content creation and deployment on any web page always has an impact on performance. If load testing indicates that certain rich content is the reason for poor performance, getting rid of it becomes inevitable most of the times. You could start by removing any multiple video players on a single page and minimizing embedding.